3 Simple Tips to Improve Marketing Lead Generation Efforts

Lead generation is the lifeline for a company's growth. It's the foundation of revenue-generating marketing - a comprehensive, goal-oriented and data-driven marketing approach to grow a company's revenue. This approach can make a significant difference in a marketing team's perception and whether or not a company thrives or fails. Marketers understand the power of lead generation, with 53% of marketers spending at least half of their marketing budget on lead generation, according to BrightTalk.

Lead generation is the process of attracting and converting people who don't know about your company into individuals who have a strong interest in your products and services. The ultimate goal of lead generation is warm them up and pass them along to sales.

When you receive "business card" information from your leads such as name, job title, company name, and email address, it's essential to put the data into a marketing automation system such as HubSpot, Marketo, or Eloqua. This will help you keep track of all your leads and then you can nurture them through emails.

Now that you understand lead generation, let's talk about how to optimize it. According to HubSpot's State of Marketing report, 61% of marketers consider lead generation as their biggest challenge. There are three things crucial to your lead generation success.

They are: generate more leads, produce better leads, and convert more leads. It's pretty simple, but it's more challenging to execute. Let's dive into these three areas so that you improve your lead generation process, increase your sales, and help grow your company.

📒 Show Notes and Resources 📒

TIMECODES ⏰
00:28 Improve Your Lead Generation Efforts
02:14 Generate More Leads
04:23 Produce Better Leads
05:44 Convert More Leads
07:13 Bringing It All Together

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About: In this video, Matthew Royse from Knowledge Enthusiast shares his tips on how you can improve your lead generation efforts. If you want your marketing efforts to grow your business, you need to improve your lead generation. After you focus on it, you must tweak it by generating more, better, and higher converting leads. When you do this, you'll increase your sales and grow your company.

[jennygomo]

You should consider reaching out to the marketing departments at local universities like UNC Wilmington who look for mentors like yourself to help students better understand marketing in the real world. I am sure they would love to have you as a guest speaker.