Battling the Behemoths: Can AI Level the Playing Field? | Panel | DMEXCO18

Nikki Mendonca, Global President, Accenture Interactive Operations, Accenture
Axel Steinman, VP Search International, Microsoft Advertising
Jonathan Epstein, SVP International, Sentient
| Battling the Behemoths: Can AI Level the Playing Field? | Debate Stage | September 12, 2018 | 14:45 - 15:10
Categories: Future | AI

With audience and media spend increasingly concentrated among players like Google and Facebook, it's getting harder and harder for both large and small advertisers to compete for eyeballs and sales. Will artificial intelligence be the answer that helps you find audiences and to deliver them the best user experience? Or is it game over before we start? In this panel, leading marketers, agencies, consultants and technologists explore how AI solutions that deliver design optimization, audience optimization, bid optimization, chatbots and other functions are reshuffling the deck.

More about Nikki Mendonca:

More about AI in Marketing: