NBA Picks Amazon, Turns Down Warner Bros. Offer to Match

The NBA announced new long-term TV contracts with Walt Disney, Comcast and Amazon, spurning an effort by Warner Bros. Discovery to retain its decades-old broadcast rights. Bloomberg's Randall Williams joins Caroline Hyde to discuss on "Bloomberg Technology."
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[MarkCerbo]

Cable Network is not the same, and it makes sense that the NBA wanted a streaming service that turned out to be Amazon.

#EndOfAnEra

[jalesvevajayamare]

One of the main reasons behind the NBA's decision is the potential economic benefits offered by Amazon. As a technology company with a broad global reach, Amazon has the capacity to offer a more profitable and flexible broadcast rights package compared to Warner Bros. Additionally, Amazon's digital infrastructure allows the NBA to reach a broader and more diverse audience through its streaming platforms, such as Amazon Prime Video, which is increasingly popular among young viewers 🥇🥇🥇

[river]

I'm sure the WNBA will land their radio offer next. Big things a comin'

[SirGenesis]

AMZN Prime… the best $139/yr you can spend

[Yungcrawfish]

great. Hundreds of boring blowouts with half the stars on the bench