The Power of Brand Archetypes - Nick Longo

In this video, we go over the Brand Archetype strategies every company should adopt when creating a brand.

1. What are Brand Archetypes?
2. Why do they Matter?
3. Setting the Tone for Brand Experience
4. How Brand Archetypes influence Brand Identity
5. Choosing your Brand Archetype
6. Tapping into customer desires
7. Examples: How I’ve used it in Client Pitches
8. Examples: How Big Companies convey their Brand Archetypes