AWS re:Invent 2021 - Remove guesswork when launching new features with CloudWatch Evidently

Avoiding unexpected user behavior and maintaining reliable performance is crucial when launching a new feature. With Amazon CloudWatch Evidently, you can now reduce risk by conducting experiments and identifying unintended consequences before rolling out features for general use. Join this session to see how application developers can safely validate new features across the full software stack before release. Learn how Amazon Alexa uses CloudWatch Evidently to provide an A/B testing platform for skill developers to make data-driven launch decisions and increase in-skill purchases.

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[galeop]

how does Evidently route traffic to one feature rather another ? Is it thanks to the code snippet inserted into the app (eg Evidently decides to show 60% of the times one banner rather than the other); or it is thanks to a DNS re-routing to one feature rather than the other?