The Hottest Watch Designer Today

There is a watch vandal amongst us, he goes by Seconde Seconde, and this week we are taking a deep dive into his creations and his artistic process.

Join the discussion at WatchCrunch (download the app).

[geirarnesen]

Kudos for shining the spotlight on what is clearly a talented watch designer with a playful, cheeky angle on many of his creations.

[dannysimenauer]

Thanks for introducing us to Second Seconds. Funny how your comments to his watch designs reflected my initial reaction precisely! Now I need to check out his creations online for myself.

[PillowVase]

What a stunning green dial. Holy smokes

[viniciusmonteiro]

the Spinnaker and the Frederique Constant are fire to me

[Valera_Scotland]

Max, just to say that Watch Crunch has been amazing. I've been on for a month (Valera). Such a great community. Like one guy said "like the AA where people recommend the best whisky to each other"...i really love it and i hope it never goes away, but goes from strength to strength

[benjaminvis]

The first two are among my favourite, most stylish, of the Seconde Seconde creations. Like you, I don't really 'get' or appreciate all his takes on the watches, but there is no doubt that there is great design vision behind it as well. Especially with the first two, I think it shows how great existing designs can even be elevated by his touch. Others work predominantly as a joke, message or critique and less as an outright beautiful rendition of watch designs. I'm always interested to see what's next.

[SoCalWatchReviews]

Love his designs, definitely bringing some fun into this hobby!

[IgorBagayev]

Awesome! Your video about Bauhaus and this one are simply great, you go 1 step beyond in these.

[LindaBui-so]

I bought a watch from amzwatch lightly used for my last milestone birthday. Don't wear it as much as it deserves, but not afraid to, either. It's stunning . Good taste, Sir.

[UnholiestJedi]

I really respect the Seconde Seconde take on these watches, but that Atelier Wen version is 👨‍🍳💋

[TyreAlmasri]

My watch was purchased 2 years ago from MAMACOO and, to this day, it still looks and runs as well as it did the day it arrived. That movement has never missed a beat despite never having been serviced. I can't complain about that.

[RushFlash]

I totally fell in love with the atelier wen. Are you willing to sell this one?

[ilikeinq]

Curious to hear your thoughts on the painted dials from IFL watches.

[GEMSofGOD_com]

I love your channel cause you not only have taste, your info really makes sense

[AmandaSchulte-sd]

amzwatch You are so well-informed about luxury watches. You've obviously done your due diligence and the comparison to the US is very informative...because of course, I live in New York. thank you very much

[diefenbachfravert]

Great video, very accurate analysis. In my 4.5 years in the game as a watch collector and enthusiast, I collected a lot from MaMaCoo I was thinking I was able to get a blue SD but I'm not vip enough, but I'm not giving up. Hehe. Great video.

[ChrisMetz-ce]

I'm genuinely impressed with how close MaMaCoo were able to replicate every aspect of this very very goofy looking classic watch.

[chiara]

The Wen is a bit of a stretch for me, you could see it as recycling… still would probably get it cause it is stunning nonetheless. I got lucky on the Brando and loving it!!

[gyurma]

"No feet" 😂 I like that, still available?

[chrisbliss]

Man, I own the Timex Coke and it is a lot of fun. So many people ask me about the 🍔 an the dial and it is a great conversation starter. Yet, it is so small that the watch doesn’t look silly from a distance.