Introducing Imua One | Southwest Airlines

Watch as a Southwest aircraft is painted into a special livery design. Imua One is dedicated to Southwest Employees and the people and communities in Hawaii who have welcomed us with warm aloha. Imua is a rallying cry in the Hawaiian language that translates to an urging forward, and it underscores a key value at Southwest—Teamwork.

The eight central visual elements of the Imua One livery hold significance in Hawaii and at Southwest:

Ohana (Family): Root in relationships.
Honu (Turtle): Move with perseverance.
Aina (Land): Find common ground.
Ama (Support): Connect to strengthen and balance.
Hoku (Star): Guide with purpose.
Kai (Ocean): Harness good energy.
Lokahi (Unity): Succeed with Teamwork.
Imua (Forward): Go forward with strength, courage, and strong spirit.

On April 28, 2023, Southwest marked the fourth anniversary of its first interisland flights within Hawaii.

Produced by Southwest Airlines.

At Southwest Airlines, our Purpose is to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. Our Company Values are reminders that how we work is as important as what we do. It’s the attitude of our People; the power of a smile; someone going the extra mile for a Fellow Employee or Customer that sets us apart. We hope to share our Southwest Heart and our legendary Hospitality with you soon!

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[Dan.d]

This is a remarkable looking airplane. The livery of "Imua One" stands out. It's a testament to Southwest Airlines' presence in Hawaii, and it's been going really good for them for some five years so far, and that's important news for them right now. Good for you Southwest!! It's quite an impressive airplane to say the least. This is the first Boeing 737-MAX-8 logo jet I've ever seen. I just hope the Alaska Airlines "Salmon Thirty Salmon" scheme doesn't die, and can be put on one of their brand new Boeing 737-MAX-8 airplanes they ordered, and hopefully bring a new "celebration jet" to the Alaska Airlines history.🙂✈️🙂✈️

[official_planespottingbros_yt]

I absolutely love how SWA does their livery paint jobs! The Tennessee one is probably my favorite though.

[mr.lavawolf]

My favorite livery yet and I got to see her land at Houston this afternoon such a beauty and she is so much better in person! So excited for the next special livery!

[Thecombatfan]

the way you make a plane is very cool!
I really like your airline it's pretty safe and I just subbed (hope you have a good day/night 👍🏻)

[rachelh]

Beautiful! I hope we get a chance to fly with her from the Bay Rea to the islands!

[beannosman]

I flew on this one and got photos with the pilots! It was awesome!

[NW_jetz]

Every livery you guys make looks amazing

[Mindwerkz]

That's the nicest livery I've ever seen!

[spindleblood]

I love it! Makes me want to visit Hawai'i!

[natesnews]

I live in lower Whitestone NY and out of all the planes I see coming into LGA, I gotta admit, one of my favs on the entire line is southwest b737s, I even have a model one made by Daron

[darealconman]

It’s not a state flag, but that’s honestly OK. There doesn’t need to be any more new state flag planes since Freedom One represents all 50 states.

I love how this aircraft is supposed to be a tribute to the communities who work in Hawaii that welcomed you with open arms (or wings), and I like that it’s on a Max 8 instead of a -700 or -800 plane.

As always, you did a beautiful job with yet another special livery, and I hope more Max 8’s get special liveries soon.

[bryanfisher]

and a 737 max too! love the max planes!

[bryanfisher]

woah that is so freaking cool! i am denifinly going to fly on that livery from la to hawaii! nice livery! also love all of their swa's paint jobs!

[crash]

One of the best liveries I've seen from South.

[paulfreeman]

Good effort love logo jets southwest are up there with the best ones

[funwithwolfgirlhowl]

I’m can’t wait to ride with your guys again

[thatplanespotter]

Can't wait for it's arrival at oakland!!!

[oneintenguy]

I just bought a 1:400 model of Imus One. I believe my collection is 150 model airlines...old and new. They used to sell for <$20. Now the market has these models for $50 and up.

[Sauboy]

I like this song and the design of the airplane

[angelawagner]

Waiting for it to be at Dallas Lovefield Airport!