Hugh Jackman gets Comfortable

1 October, 2020 – It has come to the attention of R.M.Williams that a video of a private meeting between one of R.M.Williams’ senior executives and Hugh Jackman has made its way onto the Internet.

R.M.Williams strongly supports our Global Boot Ambassador Hugh Jackman and we are very proud of our association with this truly undeniable character. Our beautiful and purposefully designed footwear is built using 80 hand-crafted processes to deliver superior comfort. Indeed, perhaps too much comfort.

To be clear, R.M.Williams encourages all people - including Hugh Jackman - to wear clothes. Clothes have many amazing benefits from making the wearer look stylish to making meetings way less awkward.

[GorillaTactics]

As an ad writer this almost makes me angry that I've never done anything half as good. Absolutely brilliant.

[Felitaur]

Now this is a celebrity who takes his endorsements seriously. I have to respect that.

[charlesbronson]

Respect to RM Williams for having a sense of humor in the crazy world of boots.

[wandererchronicles]

This may be the greatest commercial I've ever seen.

[krisg]

I'm filing a lawsuit against the person who blurred that. My lawyers will be in touch shortly.

[SafariPlum]

That chair he's sitting on will likely fetch a grand price on eBay. LoL

[josephpalis]

Love the ending exchange:

Hugh: Everything in RM Williams is comfortable.
RM Williams Rep: Not everything is comfortable. 🤣

[notbluemoon]

I guess you can say he's the greatest SHOWman.

[aussierules]

That’s what we love about your RM Williams Ambassador. Hugh takes his responsibilities very seriously. He’s done the right thing by only wearing RM Williams boots. 😆

[mannydel]

Best commercial during this lockdown season.

[jaydrid]

I looked this up after seeing the ad, because this is actually a good ad that's actually funny, and it deserves a like.

[nativechatter]

"ball heaven"
Give whoever wrote this commercial a raise, I actually watched the whole thing

[lovehughxx]

Dunno who I'm more jealous of the dude at the desk or that chair 💜

[oliveryu]

The actor represents RM Williams is the star here. How do you sit across a naked Hugh Jackman like that and deliver those lines without busting out into laughter?

[doritoreiss]

I usually skip YouTube ads. This one made me laugh so hard that I actually had to look for it so I could share it. 😂

[LexiKnight]

Love Hugh Jackman. Such a versatile actor.

[taylslife]

This is a perfect ad. Very funny writing, with a good popular spokesperson to frontload it, and it still properly shows off/talks about the product. Suddenly, I want to buy some boots.

[Zeitgeist]

Probably my favorite commercial I’ve ever seen!!! I’m checking these shoes out for my husband after I write this.

[isabellaavila]

This beautiful advertisement helped me sell 3 pairs of these amazing boots today. Everyone said that Hugh Jackman told them to come buy these boots 🤣

[HauntedASMR]

It's rare to find ads this funny now. Well done R M Williams!