Keen Takes: How to Measure ROI on Brand Awareness

Marketers have always held themselves accountable to marketing objectives. Measuring brand awareness and the KPIs associated with those metrics have historically been something that only marketers and CMOs understand and difficult to translate to Finance teams that are looking at dollars and cents.

In this video, Greg explores the challenges that marketers encounter having to quantify brand awareness KPIs and how they can be translated into financial outcomes for the C-suite.

Learn how Keen optimizes for both marketing KPIs and financial outcomes over time. With Keen, teams can link together both marketing and financial objectives and drive long-term shareholder value.
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