Industrial Light & Magic | Brand Reveal

Our team here at Industrial Light & Magic are visual storytellers who create iconic moments that inspire the imagination. With a legacy that stretches back nearly half-a-century, we are so excited to announce our next chapter, and give you a look at our updated brand reveal.

[Hoodzpah]

Chills! Such an honor to collaborate with you all on this. 💓

[matthewroloff]

Didn't think I'd get goosebumps from a logo redesign video. Your quality is always top notch.

[redfive]

Congrats on the rebrand! Can’t wait for the future of ILM!

[speier]

I am a designer and I have worked at some of the world’s largest and most impactful brands. Never have I ever had such an emotional reaction to seeing new brand guidelines. Incredible work. No notes. The team who worked on this should feel proud.

[EternityMediaGroup]

One of the best brand modernisations that I've even seen. Well done!

[JeffCorcelius]

Now that's a rebrand! Outstanding graphic design!

[markypancake]

Here's to many more years of industry-leading creativity!

[anenglishmaninsandiego]

What a stunning, subtle and beautiful logo - and a classic styling for the company font, too. Here’s to the next chapter for the best in the game.

[RebeccaRaven]

I always look for ILM in the credits of every movie I see...love the new logo and look at the family grow!

[madolly]

Peak rebranding for me - inspirational

[Random-xdzm]

Some of the Heros of Cinema History 🎉🎉

[DirkNeu]

I am with you since the first Movie. My greatest are Jurassic Park, Twister and Terminator-2. Now i am over 50 Years old and since the Movie "TRON" i am a Fan from 3D Computer Graphic. Thank you very much for the great Experience. I hope to see you in San Francisco if i can make it possible to come to USA. ❤👍🙂

[Writer]

Wow, ILM, you've really outdone yourselves this time! Who would have thought unveiling a new logo could be such a breathtaking journey? It's amazing to see the creativity, dedication, and innovation you pour into every aspect of your work - even a logo reveal! Now, for the most pressing question... where do I get that awesome T-shirt? 😄👕

[KyleCulver]

Wait, are you telling me some of the inspiration is from old/original storyboard sheets? Looks like a lot of thought and work went into this. Well done! Coming up on 50 years! It's sure to be good one!

[themagachad]

usually brand logos downgrade overtime but you nailed it, congrats!

[diogocarvalho]

This is an ode to graphic design. A lot of dedication and an amazing job for everyone involved!

[enregistreur]

This is so inspiring, maybe one day I'll join you!
Amazing work, as always

[andyland]

Love the new brand AND the presentation!

[snowman]

Congratulations on your new logo and to many more years of us fans saying Ooooha and which I have done multiple times.

[BrianClark]

This gave me all the feels—not just as a graphic designer, but as a 43-year-old movie fanatic. ILM has always been the best in the industry, I can't imagine movies without them. This rebrand is beautifully executed!!