Customer Experience Maturity Model

The Customer Experience Maturity Model describes a process that organizations can go through to better center their business on the needs of their customers. The experience maturity model provides guidance on how to align all of the organization’s employees, procedures and technologies toward providing the best experience and products to customers. The 7 steps of the Customer Experience Maturity Model include: Initiate, Radiate, Align, Optimize, Nurture, Engage, and Attain Lifetime Customers.

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