AQA GCSE PE: Commercialisation of Sport | Sport, Sponsorship & The Media | The Golden Triangle

AQA GCSE PE: Commercialisation of Sport | Sport, Sponsorship & The Media | The Golden Triangle | AQA Paper 2

This video will help you understand commercialisation in sport by looking at the role played by sponsors and the media in a range of sports. It is in hope that this video will help strengthen and consolidate your understanding, which will prove pivotal during your paper 2 examination.

You need to understand the following:

• The Definition of commercialisation.
• The relationship between sport, sponsorship and the media

• The definitions of sponsorship and the media.
• Types of sponsorship including:

• Financial
• Clothing and equipment, including footwear
• Facilities.

• Types of media including:

• Television
• Radio
• The press
• The internet
• Social media

You also need to understand the positive and the negative impacts of commercialised activity (sponsorship and the media) on the following:

• Performer
• Sport
• Official
• Audience/Spectator
• Sponsor/company.

You should also be able to justify why the impact is positive and/or negative.

I have attached the AQA specification below where you can read about this.

Key terms: commercialisation, the media, sport, sponsorship, the golden triangle, technology, revenue, exposure, reputation including positive and negative.

As ever, if you require any assistance please leave a comment in the section below.