The professional namer behind popular brands

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If you are in the business of launching a new product, the name is everything. David Placek is a professional "namer, whose Sausalito, Calif.-based company, Lexicon, has named some of the biggest products around. Lee Cowan finds out about the genesis of such well-known names as Outback, Dasani and Swiffer.
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The Tesla name existed before Musk as he didn't start the company, he just became CEO and probably thinks he started it.

davidmathieson
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Kinda like Kenneth's FunCooker on 30 Rock.

starchington
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GOOD ARTICAL ... I'M STILL LEARNING..

nicolehunter
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