Keynote: Weis Markets' People-First Data Strategy

Weis Markets has been building a best of breed personalization strategy that weaves data, tech, internal organization and human (yes human) interactions with customers. Ron Bonacci, who helped build the famous loyalty program at Kroger, explains how he has used this platform to find category and customer voids, build a recommendation engine that expanded both in-store and ecomm carts and points the way towards a more seamless omnichannel retail experience.

KEYNOTE
Ron Bonacci, VP of Marketing and Advertising, Weis Markets Inc.