The New Marketing Funnel: Everyone's a Brand

The marketing landscape has shifted. In today's world, every business – and every individual associated with it – is a brand. Whether you're the owner or the marketing manager, you represent the company's image and values.

Matt Tompkins highlights the universality of this concept: "Everybody's a brand now." It may seem daunting, but it also underscores the importance of crafting a strong, consistent personal brand that aligns with your business objectives.

In this new marketing funnel, first impressions matter more than ever. Each interaction, online or offline, shapes how your audience perceives your brand. By recognizing your role as a brand ambassador, you can proactively manage your reputation and contribute to the overall success of the business.