WMAQ Channel 5 -Today in Chicago with Norman Mark -'College Costs' (Complete Broadcast, 3/14/1979) 📺

Here's a complete broadcast of Today in Chicago with Norman Mark on WMAQ Channel 5, with guest William I. Ihlanfeldt, Vice President for Institutional Relations and Dean of Admissions at Northwestern University, discussing the future of private colleges and tuition costs.

This edition contains station ID's, commercials, promos, PSA's, a news update and a small portion of the opening of Today.

Includes:

Animated station ID with PSA for Catholic Charities of Chicago (voiceover by Jim Hill)

Opening with slide of Chicago skyline in morning, and Norman starting out reading various birthdays, plugging a new play ("Scrambled Feet") at the Drury Lane, and a World War I story about Samuel Insull, before previewing upcoming show and signaling for first break.

Bumper (music: "K-Jee" by MFSB)

Commercial: Long Chevrolet (24-hour service)

Commercial: Lip Quencher lipstick - "Color Me Quencher"

Commercial: Nelson Brothers - "Furniture of the Future" (voiceover by Al Parker)

Promo for NewsCenter5 with Jim Ruddle

Norman introduces topic and then his guest, first about Northwestern's 7.9% tuition increase from $5,415 a year ($7,755 at medical school), then whether it's a rational or emotional decision for students entering, various revenue sources and the role of inflation, the average price of attendance, family income, and Federal and state involvement and programs, before the next break.

Bumper

Commercial: Home Owners Warranty (ending voiceover by Jim Hill)

Commercial: Joel Grey in The Grand Tour at Arie Crown Theatre from March 9th-April 15th

Commercial: Porcelana medicated fade cream

PSA for Small Business

In this part, the discussion centers on tuitions for Harvard, Bennington, Yale and MIT, the effects of tuition on a typical family, how much aid and grants students receive, the projected failure of 300 schools in the 1980's and the factors contributing to them, the future of religious and "prestige" schools, and the baby boom, before the news break.

NewsCenter5 update with Lynn Scott (lead story: Carter, Begin and Sadat agree to peace treaty terms), including sports and weather

Bumper

Commercial: John M. Smyth Furniture Sale (sorry, Shelley Long's not in this one)

PSA: Prevent Child Abuse

Jim Ruddle previewing 5:00pm ediiton of NewsCenter5

Commercial: Al Johnson Cadillac - "Automotive Liaison"

In the last part, the gradual erosion of the base of colleges is examined, plus the factors of energy, cost of living, management, faculty salaries, class size and expectations, and Northwestern's own future. With that, Norman ends program, and signals for Today

Today in Chicago - Pre-recorded

Commercial: McCulloch PM 320 chain saws (with two talking beavers)

Commercial: Stouffer's Pizza - "Word of Mouth"

Commercial: Diamonair Jewelry - with Yag simulated diamond

Station ID / Health Fair '79 plug (voiceover by Jim Hill)

Today open, with Tom Brokaw, Jane Pauley and Gene Shalit (tape cuts out as latter takes his turn)

This aired on local Chicago TV on Wednesday, March 14th 1979 during the 6:30am to 7:01am timeframe.

This was donated to The Museum of Classic Chicago Television as part of the Mike and Britta Fayette Collection.

About The Museum of Classic Chicago Television:

The Museum of Classic Chicago Television's primary mission is the preservation and display of off-air, early home videotape recordings (70s and early 80s, primarily) recorded off of any and all Chicago TV channels; footage which would likely be lost if not sought out and preserved digitally. Even though (mostly) short clips are displayed here, we preserve the entire broadcasts in our archives - the complete programs with breaks (or however much is present on the tape), for historical purposes. For information on how to help in our mission, to donate or lend tapes to be converted to DVD, and to view more of the 4,700+ (and counting) video clips available for viewing in our online archive, please visit us at:

[LaurenLover]

Is the lady who sings in the Lip Quencher commercial the same lady who sang Seven On Your Side on WLS and Catch 5 on WEWS in Cleveland??

[LaurenLover]

Nelson Brothers ❤️💙😃💗😊’s me, and they ❤️💙😃💓💚💜 you

[LaurenLover]

From this point, I thought Today In Chicago kept their host and music subtle, surprise to see Norman Mark in a disco suit, and K-Jee by MFSB used in the bumpers. I wonder if they used My Mood by MFSB also like sister station WRC did a year and a half later every Friday up to this day.

[wmbrown]

Wonder if Ms. Long was busy working on the ill-fated pilot "Young Guy Christian" during this period, given her absence from the John M. Smyth commercial . . .

[jptang]

They had no idea how correct they would be...………...