04. Google Ads: Introduction to Effective Campaign Setup

#shorts
Google Ads offers several types of campaign goals to help businesses achieve their marketing objectives. Here are the most common goal-based campaign types:
Sales: These campaigns are designed to drive online sales and include search, display, and shopping campaigns. The goal is to increase revenue and maximize return on ad spend (ROAS).
Leads: These campaigns are designed to generate leads, such as form submissions or phone calls. They typically use search or display campaigns and are targeted to specific audiences likely to be interested in the business.
Website traffic: These campaigns are designed to drive traffic to a website and include search, display, and shopping campaigns. The goal is to increase website visitors and improve brand awareness.
Brand awareness: These campaigns are designed to increase brand awareness and reach a larger audience. They typically use display or video campaigns and are targeted to a broad audience likely to be interested in the business.
App promotion: These campaigns are designed to promote a mobile app and include app campaigns. The goal is to increase app installs or in-app actions, such as purchases or sign-ups.
Each goal-based campaign type offers different ad formats, targeting options, and bidding strategies to help businesses achieve their specific marketing goals. By choosing the right campaign type and goal, businesses can create effective advertising campaigns that drive results and grow their business.