Epic vs Apple and the future for App Developers

How does the Epic vs Apple ruling affect developers and really anyone who publishes apps to the Apple App Store to make sales through subscriptions? Who actually won this one? And how will this ruling change the way apps are monetized?

#apple #appstore #ios

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📱LET'S CONNECT ON SOCIAL MEDIA

[andyH_England]

EPIC has today appealed the nine points of law they lost -v- Apple, but Apple has not come to a decision whether to appeal their loss? I suspect that Apple will not appeal as the point they lost was expected and the least worst result! Apple knows that consumers will mostly trust the App Store rather than an external link as Apple can act as an arbiter if there are issues. I would not go outside as the savings will likely be small maybe 10% and that is not worth the risk (security, yet another third party having my data to harvest and possible malware).

The CEO of EPIC confirmed in a tweet that developers and consumers lost and that they would appeal. There will be appeals and more appeals and the Lawyers are always the winners!

EPIC wants a button within the app where payment can be made direct to them without the signing up, therefore benefitting from all the advertising, promotion, security and privacy of Apple and not giving Apple anything? I suspect Apple will offer smaller developers a slightly better deal to keep them happy and just ban EPIC from getting their Developer License back?

[DavidNoyMusic]

Finally... but I guess it won't change anything in buying apps, right?
Thanks!

[toadlguy]

Your analysis is a bit simplistic. Not sure random App developers will be allowed to have a link to random payment processor to take your credit card info right in the app. That would be a major financial vulnerability that will not happen. The judge found against Apple for anti-steering violations, but the remedy has yet to be decided, and if it was as you suggest they could easily get an injunction until an appeal is heard.

[puneetshivanand]

Can you compile and run Hyperledger fabric on the M1 Mac.... Pretty Please

[michaellatta]

It is not clear the ruling applies to the App Store fees, only to the payment system used. Apple will have the option to charge apps to appear in the App Store. And, those not using apple must pay any local taxes, deal with local currencies, etc. this is far from over and the implications far from clear.

[ahall]

You’ve missed a really crucial point in the ruling. The terms of contract between epic and Apple were upheld. Epic was in breach of the contract which allowed Apple to terminate the contract and sue for damages. The basis of the ruling is that Apple is owed a 30% commission on revenue generated through apps on its App Store. The assumption that providing links to alternative payment methods circumvents The terms of the contract is incorrect. Legally speaking, the method of payment to Apple is irrelevant and if alternate payment methods are used, Apple will simply implement a method of collecting the 30% cut by other means.

[chris]

You guys are fighting a battle you will never win ( at least for now )

[dsblue]

I think the video is misinterpreting the verdict. Apple only was mandated not to prohibit developers from advertising that purchases outside the App were possible. But, the whole mechanism on how to do this was not discussed. Also, inside app purchases still have to be made inside the App (for example coins in video games). This could be good for very large companies that had reader apps in the past, like Netflix because now they can advertise their subscription process, but I do not think it is consequential for small developers (sub 1 million in sells) that only have to pay 15% in commission to Apple.

[farhadris]

It’s 15% for the big majority of devs just 30% after making a million dollar a year… also many type of apps and in app purchases are technically free of these charges…
I have worked on apps that made millions a year using IAP and didn’t pay the apple tax and some that had make much less that had to pay…
if you have ever used Apple Pay in your apps you should know it…
So epic doesn’t fight for developers, fights for big companies like itself 😉

[mmazurovsky_r]

I expect the App Store and Google Play to reduce their commission dramatically after this so that developers are not so motivated to switch to other payment services

[sharonb.]

As a consumer, I chose Apple partly because of privacy and security. I admit, I use Apple Pay, PayPal, Amazon to avoid giving hundreds of companies my credit card, email, phone and/or address every time I make a purchase.
Windows is on roughly 80% of desktops, so it works for most people, but it was a nightmare for me. The bloat ware, viruses, spam and malware was endless. I know this channel is primarily for developers, I enjoy it anyway. I’ve read 75% of developers are satisfied with Apple’s store policy and the biggest issue for the 25% was the review process correcting rejection errors. I don’t think I’ll try as many apps as before now that I might need to give developers access to my personal data.

[xaviercorniel]

I think Epic lost the battle but won the war. 30% has always been way too steep. Let’s goooo

[yashdhingra]

Dang! Now, apple get's a taste of its own medicine.