These Car Prices Are Ridiculous (The Roman Report)

Whether you're buying new or used, one thing is crystal clear: car prices are out of control. Are car dealerships just greedy, or is there a bigger reason behind all these dealer markups? Will this ever end? And how can you avoid getting played by dealerships and the inflated prices these markups cause? Regular Car Reviews is back with another edition of The Roman Report.

More from Roman:

Chapters:
00:00 Intro
02:56 Insane prices
05:34 Markups are bad for business
06:39 The reason this is happening
10:49 Viewer testimonials
17:23 Why things aren't THAT bad
18:14 Fighting back against dealerships
19:56 The bizarre history of dealership law
23:21 This cannot continue
26:20 How to avoid dealer markups
27:49 Conclusion
29:15 Photo Credits

Sources:
“Average New Car Price Falls Below Sticker for First Time in Almost 2 Years” By Sean Tucker

Find RCR online:
Twitter: @regularcars / @theromannick
Instagram: @regularcarreviews / @theromannick
Thank you for supporting Regular Car Reviews!

Submit your car to be reviewed, sign up for exclusive content and enjoy more RCR brilliance here:


New 2nd channel "Regular and Roman"

[Yeroc]

The issue is the normalization of absurd loans in order to give off the appearance of wealth. Funny how over the past few years I've gone from "wow I wonder what that person does to be able to afford that nice truck" to "wow that truck is hauling a massive amount of debt"

[failosaurus]

It's why most "affordable" sports cars fail. The manufacturer builds a car for a certain market. Dealerships get these "rare" cars and then mark them up to be completely unavailable to the target market. They don't sell. They get discontinued. Rinse and repeat. It's depressing.

[lrdr]

The worst I’ve ever seen is a local Toyota dealership charging $100k for a GR Corolla. It’s obscene.

[Lorentz_Driver]

"ThE mArKeT iS sTaBiLiZiNg" - Doug 3 supercar Demuro

[TheScrubmuffin]

The problem is the "27% of people said they would not buy above msrp again." Thats saying like 75% of them would pay above msrp. Wtf

[TraxxofAOT]

Kia tried to charge me 15 over sticker for a carnival… 15 over sticker for a minivan

[j_bird]

When the GR Corolla was about to come out, I went to Torrance Toyota to talk about pricing since I was really interested on buying it. We talked numbers and they ultimately came up with a $20K markup. I laughed at the salesman face and said if it comes with another corolla? I walked up and left. Fuck those greedy assholes.

[ncamaro]

I love when you trade your car and claim it's "high milage" at like 100k. But when you look at a used car they are like "it's only 100k miles. Thats low for this year"

[Educatedlame]

I looked at a 2024 accord last week
It was $46000

Insane

[dereksimpson]

I honestly think the car market will crash. An overwhelming majority can't pay 70K for vehicles. A lot of these idiots that do can't afford it and are severely burdened or lose it

[bestthingsinceslicedrice]

Dealer markups are insane but whats more insane are the people willing to get ripped off

[quarterburnt]

Tip #2 has been invaluable to me. Back when 0% apr was possible, the dealer teased it then did a “oops you’re credit isn’t good enough” so I ignored their alternative offer that would have added a year of payments and walked. The next morning there was a voicemail that somehow they found a way to get me that 0%. I guess my credit magically improved over night.

[baronvonjo]

Everything gets worse.

Cars, homes, appliances, video games, job security, infrastructure, affordability, entertainment, etc etc etc.

I have never had a year of my life where it felt like things were getting better. Year after year, the pressure builds a bit more. No amount of hard work will improve my life at this point.

[AdamBeiersdorfer]

As a former car salesman and employee of a Luxury Brand dealership (now an attorney), I can say historically, new car sales were not true money makers for a dealership, if anything, all they served to do was create a stream of vehicles for the Dealership’s service shop, which was the bread and butter income for a dealership.

Used Car sales however were money making enterprises, which is why seasoned salesman usually focused on selling used cars, instead of new cars as it lead to higher commissions.

With extreme supply chain issues of COVID, it created the environment for higher markups & New Car Sales to actually make money for a dealership. Once these profits were discovered, owners of dealerships were not willing to go back to pre-markup practices and we find ourselves in a situation where new cars have bloated in price, and dealerships have gone to terrible lengths to squeeze as much out of consumers as possible.

[predalien]

The sad part is we can no longer be suckerded into buying at sticker price like Hank Hill.

[PontiacKid]

And because of the insane prices of New vehicles, used ones are even more insanely priced. People know no one can afford new, so they ask crazy $$ now.

[Jasontyo]

That King of the Hill episode wont make sense to anyone who isnt old enough to have seen it new, what hank is doing by todays standards is still a dream

[rwdplz]

"This simply cannot continue"

It's been THREE YEARS, and it still keeps getting worse. Something's gotta give, and it never does.

[hazelbaumgartner]

Imagine if firearms were the same way as cars. I recently built a custom shotgun on the manufacturer's website and ordered it. Per federal law they can't just mail a gun to your house, it had to go to my nearest licensed firearm dealer which was my local Bass Pro Shops. Imagine if I paid Mossberg $700 for my shotgun, then they mailed it to Bass Pro, and Bass Pro suddenly charged me $1, 100 for it.

[sidewalkshitter]

People need to stop buying these damn cars!!!