Using Variable Data to Build Graphics in Photoshop

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Using Microsoft Excel to populate Adobe Photoshop graphics and build an infinite amount of graphics in seconds. In this example, I build postgame graphics for a few sports leagues at a time.
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Is there a way to have multiple 'pixel replacement' variables? I've added a layer for each photo in the Photoshop template file, and a column with the same name (e.g. Photo1, Photo2 etc) in the data file (tab delimited text). Where the data row only has one pixel replacement photo, I've tried two methods in the data file - added "" to the empty pixel replacement cells, but I then get a message saying the pixel replacement file cannot be found. When I leave it blank, I get a message saying it cannot parse the file as the row is incomplete (which is the normal error when having empty cells as text replacements)

Any advice greatly appreciated

JohanSchmidt