How Crowd Powered Business is Rewriting the Rules for The New Enterprise

Lego has transitioned from an enterprise steeped in traditional roots into a global, digitally connected business and pioneered how Crowd Powered Business is rewriting the rules for the new enterprise. Successfully engaging customers in open collaboration through LEGO's CUUSOO crowdsourcing platform has led to the development of a range of new products, including the popular LEGO Minecraft sets.