LMS vs. Sales Readiness Platform

At Mindtickle, we work with sales leaders across a variety of industries, geographies, and markets. And while their organizational and competitive challenges vary, there’s one common challenge for every sales leader: ensuring sellers are ready to hit sales goals. Invariably they describe their need to improve the effectiveness of their sales enablement efforts with people, technology, and processes.

It falls on sales enablement leaders to not only structure programs that prepare every seller to meet sales goals, but also to build credibility and confidence among sales leaders. Under this pressure, sales enablement leaders often turn to technology solutions like learning management systems (LMSs) that aren’t built for the unique needs of salespeople. In the absence of key tools to help prepare them fully for the rigors of B2B selling, too many sellers will miss quota, and sales leaders will continue to depend on too few top contributors to fill the gap — a risky proposition in any sales organization.

In the latest episode of Ready or Not, Mindtickle's Senior Product Marketing Manger, Lauren Comer, talks about the differences between an LMS and a sales readiness platform and how to identify which one makes the most sense for your sales organization.