Why This Luxury Candle Costs $660 | So Expensive | Business Insider

Founded in 1643 in France, Trudon is one of the oldest candle manufacturers in the world. Its candles lined Marie Antoinet's bedroom and the churches of Paris. Today, prices range from $48 for one taper candle to $660 for a "great"-sized jarred candle. Its legacy isn't the only thing behind that hefty price tag. Every candle is meticulously handcrafted with high-quality materials, right down to the glass jar it comes in. Here's why luxury candles are so expensive.

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[Nillix]

sooo its 2$ of candle wax costing 600 because the wicks are straight and Marie Antoinette liked it? makes sense

[sentinel]

For anybody wondering: they did not change from beeswax to synthetic waxes to make vegan products. They did this to increase their profit margins. Synthetic wax is an order of magnitude cheaper than beeswax.

[seanlancaster]

Putting a $660 price tag on a candle does not make it luxury, it just makes it overpriced.😂

[ancaagn]

So luxury candles are supposed to use natural waxes which justifies their price, yet these candles cost hundreds of dollars despite using synthetics? What a sca- business model!

[ProgressiveGoldbug]

“The most difficult thing is carrying the buckets.” Now I understand why a candle can cost $600.

[fatedpretend]

As someone whose family owned and operated a candle supply company, I can tell you that unless she's putting in some extremely rare fragrances, there's no way a candle should ever cost that much.

[redblueyellowlight_brigh]

" so-called luxury candles" got laughing. Let's be honest, they eliminated beeswax to increase profit margins. Synthetic wax and fragrances 😂

[Dlt]

I normally agree with the price that is charged for these luxury items because of the handcrafting that goes into them or the special materials. But this is obscene. The busts do have some craftsmanship but there’s nothing special about the other candles. They’re not even made with beeswax!

[lucaria]

Let’s see here

1. Synthetic aren’t expensive. That’s in their foundation, a cheaper alternative to the more expensive and difficult to obtain natural ingredients

2. I didn’t hear a damn thing about the fragrance blend. Is it natural blend? Synthetic? Mixture of both? What are the notes to justify the price? Rose sambac, rose absolute, sandalwood? For all I know they could just be using synthetic fragrance oil from Nature’s Garden supplier that diy users love

3. I want you to carve those wax statues by hand out of a block of wax like a real artisan, then you can go and charge the artisan price tag. Not a mold doing the work then you trim the edges to finish it off

[battery]

I was supposed to be married last year but during a night of passion my fiancé became so enraged by my irregular burning candle that she stormed out of my life and alas I am a lonely man. If only I had one of these candles sooner!

[cookiesandbussies]

If I was running a scam, not sure I’d have the balls to let my operation be aired out like this.

[AvanHamaland]

You can easily get beeswax candles and hand crafted candles in France. They're not this expensive.

This is pure branding. I'm surprised they still exist.

[macadonards]

I like how they justify the candle with how much work goes into it. Like 1, the operation seems inefficient and 2, the hardest thing the workers have to do is moving a bucket of wax.

[rayan]

6:25 "but the mold only does part of the work"... lol😂 it does everything all they have to do is the finishing... what a steal

[Dean]

Imagine someone judging you because your candle aint burning equally

[itsasecret]

Bro that one grandma in Mexico in one of the still standing videos puts in more effort and work into making her candles and wax figures and sell for a far more reasonable price; not to mention they’re are handmade and are absolutely beautiful. ( the one who makes wax flowers and the giant candles)

[NicolasSilvaVasault]

out of all the so expensive episodes i've seen, this is probably the very few ones where i think they're just scamming people 🤣

[tylero]

There is no way its worth $660. Or $52. My ex worked for a "luxury importer". I would see the prices of the candles at wholesale prices. They were very nice. About $5 a candle. They had very nice packaging. And were nice smelling. I figured they would see for maybe $20 to $30 retail. Nope. They were going for anywhere from $150 to $250 per candle. I couldnt believe it. After learning that information I was very hesitant to purchase anything"luxury" after learning this. Its an illusion. Purchasing luxury goods only serve one purpose. To make you feel warm and fuzzy inside. Nothing else.

[mathewmcfool]

$600? Literally, for those that got money to burn

[migueldelmazo]

Edison made the first public demonstration of his incandescent light bulb on December 31, 1879, in Menlo Park. It was during this time that he said: "We will make electricity so cheap that only the rich will burn candles."

--from Wikipedia