RCS benefits for users and brands

Discover the advantages of RCS (Rich Communication Services) for both users and brands.

Join Sinch Director of Product Management Marijn Geurts and Stuart Mitchell as they delve into the benefits of RCS (Rich Communication Services).

They show how branded messaging in RCS can significantly improve response rates and open rates for brands, leading to increased engagement and sales. Users, on the other hand, benefit from the seamless integration of RCS into their existing messaging app, eliminating the need for additional app installations.

By investing in RCS, brands can enhance their recognition and trust among end users through branded experiences. This investment also yields higher conversion ratios and increased responses, ultimately driving bottom line results for brands.

Key takeaways:
📱 Branded messages in RCS improve response rates and open rates for brands.
🤝 End users benefit from the seamless integration of RCS into their existing messaging app, avoiding the need to install additional apps.
💼 Brands gain added recognition and trust from end users through branded experiences in RCS.
🛒 RCS delivers better conversion rates compared to Rich SMS, leading to increased engagement and sales for brands.
💰 Investment in RCS leads to higher conversion ratios and increased responses from end users, ultimately driving bottom line results for brands.

Explore the possibilities of RCS and how it can change the way the world communicates:

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