Why is Fjällräven so expensive?

In this Our Changing Climate environmental video essay, I look at why Fjällräven is so expensive. Specifically, I look at the sustainability and environmentally-friendly aspects of products like Kånken backpack in order to understand whether Fjällräven is worth the price. In the end, the price really comes down to the company's environmental and workplace ethics, the quality of its materials, and the upcharge a brand can incur.

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Resources:

#fjallraven #kanken #sustainability

[ZZMAU-mt]

"What bag are you using?"
-- "I Cannot tell you."
"Is it confidential? like a super secret brand?"
-- "No, I can't pronounce it."

[otto]

Yeah so I’m from Sweden, and my mom is 46. When she was 9 yrs old fjäll räven was the like the Adidas nowadays. She had one of these backpacks. I’m 12 and I’m still using moms 37 yrs backpack of Fjäll räven.

[kyla]

$90 for a good backpack is a fair price, we’re so used to fast fashion prices we don’t pay for quality

[angelica]

I use my dads Fjällräven-jacket that he bought in the 70s and it is still in mint condition. Also the Kånken-backpacks we have from the 80s and 90s are in good shape still. It cost a lot but it will hold up for generations if you take care of your gear unlike that 15 dollar bag from the cheap store, that you'll have to buy every year for the kids to use in school.

[marcusm]

Most of the Fjällräven backpacks will never see the wild.

[samwestman]

the kånken bags last SO LONG! you get (at least in Sweden) a 30-year guarantee and so so many people in Sweden inherit their grandparents or parents kånken backpacks. How many other brands, cheap or expensive, have backpacks that last throughout 2-3 GENERATIONS? if you divide the price with how long it lasts it's really quite cheap. It's an investment into more sustainable quality products and although it might feel expensive when you buy it, it'll be so worth it if you need a good backpack (or other outdoor gear). However, If you're just buying it for the hype and the look I can understand why it might seem overpriced and not seem worth it!

[mlgnfsh-art]

"Why Fjallraven is so expensive"

The North Face: hold my beer....

[shep]

Fjällräven "is deemed expensive"
The North Face: *Hold my $70 hat that gets destroyed when it gets snowed on*

[roserat]

girl i cannot even afford to pronounce-

[YuiGER]

Am I the only one who thinks 90$ for a Backpack that lasts you for a very long time is a decent price. I mean thats an investment you will have to make for years. I had cheap backpacks that ripped after a few month, but have never seen a destroyed Fjällräven.
Same goes for the jacket. A decent outdoor winter jacket is at least 200$ and thats where Fjällräven starts with its cheapest models as well. I really dont undestand why this film makes it look like its incredibly expensive. Especially regarding the high quality of the products.

[Moondustsmellsfunny]

I really just came here to know how it's pronounced tbh

[ladyaarion]

$90 for a backpack is actually really good. High quality backpacks can last a very long time so you’re getting your money’s worth and it’s not an item one needs to buy regularly

[jenny]

As a swede it hurts to hear the English pronunciation but it doesn't matter because this video is really well made and educational, I didn't know half of this lol

[imsophiehey]

My Kanken mini was around $60 but it is literally the best backpack I have ever owned. I use it everyday and I've had it for 3 years. It's the perfect size, not too big, but it literally fits everything. It fits 6 aluminum cans inside and it doesn't appear like it has that much space. I've never had to buy another day bag since I got it because it's actually perfect for all of my adventures, and it's safe and protects my things from being robbed. I cannot express how much I recommend this bag.

[eliasfunez]

why is fjallraven becoming a white girl accessory instead of what it truly is, a mountaineering brand.

[mahnoor]

A girl in my class has one, she’s always bragging about it.
She’s always saying, “It’s good for the environment, that’s why I got it.” Yet, she LITERALLY buys 2-3 water bottles per day from the high school canteen.


😤

[sunheart_aquarelle]

My mother still has her Kånken she has had since she was a little kid. It hardly even shows.

[LucasMogensenn]

Its not really a luxury brand atleast here in Denmark. Its just a normal backpack

[reavl]

As a Scandinavian, cannot relate, they are just normally priced backpacks...

[krimmy]

I only clicked on the video so I could hear someone pronounce "fjällräven"