The evolution of multi-channel outreach for 2024 and beyond

Are you ready to level up your B2B outreach? Multi-channel prospecting is transforming the way businesses engage with prospects. In this Fireside Chat, Sophie talks with Sopro co-founders Rob and Ryan to explore why multi-channel outreach is becoming essential for B2B companies in 2024. Learn how the right mix of email, LinkedIn, social ads, cold calls, and more can make all the difference.

In this video, you'll learn:

- What multi-channel prospecting is and why it’s more effective than single-channel outreach
- How to balance cadence and channels for optimal engagement
- Why using multiple channels increases brand recognition and response rates
- The complexities of managing multi-channel campaigns and how Sopro simplifies the process

Timestamps:
0:38 – What is multi-channel outreach and how did it become so imporatnt?
3:31 – The increasing importance of using multiple touchpoints
6:11 – Avoiding overexposure and overuse of a single channel
6:50 – How to balance frequency and different channels in outreach
8:30 – Multi-channel and the problem of attribution
9:00 – The importance of cadence for multi-channel outreach in 2024
16:59 – Challenges of running multi-channel campaigns

#MultiChannelProspecting #B2BMarketing #DemandGeneration #LeadGeneration #OutreachStrategies