Strategic Marketing Plan for NonProfit Organizations with Tamara Mon Louis.

Digital marketing is essential for nonprofits to steer ahead of the competition in our rapidly evolving technological world. Today we learned how you can create a strategic marketing plan for your nonprofit organization that will help you reach your target audience, achieve your mission, and make a difference in the world.

In this video, Tamara Mon Louis gave us some simple steps to move your digital marketing strategy forward:

Target your existing audience. People who already give to your nonprofit are your most likely supporters, so it's important to focus your marketing efforts on them.
Choose the right platforms. Not all social media platforms are created equal. Decide what platforms are right (and not right) for your target audience.
Optimize your platforms. Once you have chosen the right platforms, you need to make sure they are set up for success. This includes creating complete profiles, using relevant keywords, and posting engaging content.
Include a call to action. Every piece of marketing content should have a call to action. This tells people what you want them to do next, whether it's visiting your website, signing up for your newsletter, or making a donation.

Connect with Tamara Mon Louis

00:00:00 Introduction
00:02:10 Strategic Marketing Plan for Nonprofit Organizations with Tamara Mon Louis.
00:48:32 Connect with Tamara Mon Louis

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