How would you define an ultra-luxury hotel? By Horst Schulze

As founding president and COO of Ritz-Carlton, Horst Schulze established a new standard of excellence in his industry. He energizes organizations to reconnect with their service commitment. Horst is the author of Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise.

#DESCRIPTION
Horst Schulze talks about how the word luxury in lodging has changed over time from sumptuous marble and gold to be more about the customer. According to Schulze, ultra-luxury means providing everything required for your customer as long as it is legal, moral and ethical.

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