Columbia Sportswear | Omni-Freeze™ ZERO Fabric Technology

Omni-Freeze™ ZERO is the industry's leading cooling technology, and is the latest innovation in Columbia's commitment to keeping you cool. The Omni-Freeze™ ZERO blue rings concentrate a cooling agent close to your skin and capitalize on your sweat to lower the overall temperature of the fabric, accelerate the wicking process, and provide an instant and prolonged cooling. This sweat-activated cooling technology is our coolest invention yet. It's how hot people stay cool.

[vickimoran]

Now 👇 how in the WORLD 🌍 did you 🫵 make 🔨 the dress 👗 cold ❄️ HOLY COW 🐄

[BeautifuLakesStreamsBiologists]

The tech is good. Now we need to see better styling in men's shirts like the Columbia from back in the 90s.

[TheValiantZero]

I've tried this and it sucks. Felt no cooling whatsoever and didn't wait until I was dripping with sweat to find out. Not to mention the logo faded off in a matter of months, killing the look. Having tried both shirts, UnderArmour HeatGear is simply higher quality and better at keeping you cool

[mwarrenus]

Sounds like Omni-Freeze ZERO's blue rings contain a poly(acrylic acid) compound.  The most likely candidates are sodium polyacrylate and/or polyacrylamide; both of which find use in industrial water treatment.  Is there a MSDS for Omni-Freeze ZERO?

[ghrvofb]

It sounds like a chemical is released to keep you cool. Wish it was mentioned what it was and how safe it is.