Love What You Wear. Live With It Longer. I Part 1

In this two part documentary, we follow six individuals from
different walks of life (and parts of the world) as they tell us why
they make Levi’s® a part of their lives.

In Part One we meet Shawn, a retired pro bull rider from New
Mexico; Sinade, a carpenter from New York; and Pedro, an artist
and architect from Mexico City. These three individuals could not
be more different, but one common trait among them is their love
of the Levi’s® brand.Through personal accounts of their favorite products, we get to see what it means to them to “live in Levi’s.”

About Levi’s®: We invented blue jeans in 1873. Since then, they’ve become one of the most iconic clothing pieces in history, worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women. You wear jeans. You live in Levi’s®. #levis #levisjeans #levis501

[alfatir]

I truly resonate with the gentleman that lost his jacket at a party. About 5-6 years ago, I bought a Levi's Chambray Trucker... Loved it! One day I was at my parent's house and "found" one of my Dad's old LEVI'S jackets. It was a Chambray as well. Made me appreciate mine even more. It had to be from the 70's. My Dad has worn Levi's all my life, and probably his too. I lost my jacket. I hoped it would pop up, but it still hasn't.

[chrisgray]

Bought my Black trucker jacket way back in 1994 when Black ones were the craze. Still wearing it to this day and it looks amazing. Nice and worn but still decades left in it!

[rnation]

Got my Levi’s jacket finally wish me luck yall I’m obsessed with Levi’s vids and watching them while wearing them

[SALIM]

Levis quality is the best truly made to last stylish one of a kind I love levis

[ronchua]

Seems like that jacket aged with him, the jacket itself tells his story. Natural distress is sooo cool, just got my levis denim jacket last week and I’ll start my journey with it. ❤️

[EDCwhistlesSCRATCHCARDS]

My levis sherpa trucker is 5 years old, I never washed it, every day it gets more a piece of art !

[Finsami]

I'm 50 and Levi's is my guilty pleasure til this day.

[deifor]

My favorite part of this video is the lady saying how happy she is at her job and that she is not living paycheck to paycheck. I was feeling sorry for her at the beginning for living in the Blocks and being an African American woman in NYC I'd assume she's poor. But she is richer than me because even though I have a white collar job, I do live paycheck to paycheck and right now I'm not a happy person. These people are every-day heroes to look up to.

[bloatedsodium]

Levis OTG (off the grid) would be a cool name for some denim.

[BakedBerryPie]

Seeing the videos that levi's comes out with makes me happy to work for them. It's just an awesome company.

[JMigUK]

That golf buggy cart at the start gives the image of ruggedness that I’m looking for

[hanzi]

That jacket is just badass. Think about how many years of wear it takes to get like that, how many stories it has

[keithbaker]

I've had other brands and non-brands over the years, but none others connect or satisfy like Levi's.

[Tigerkicks]

Levi's bring back Shawn's jacket it's beautiful

[lingling]

yo the ripped denim jacket thou tf so legendary

[shuryanology]

20 pairs of Levi’s jeans and 2 trucker jackets were not enough yet for me...live in levi’s

[victoryismyne]

Just my first one yesterday. Hope to make it a part of my lifestyle…

[RoninAvenger]

I'm more of a Wrangler cowboy denim guy myself, but I do have an old Levi denim jacket from 1968 which is to this day still a great quality jacket.

[nadzya]

Oh yeah, for jeans, I wear only Levi's, that's how much I appreciate Levi's. Don't have many of them though, only about 27 pairs.

[El_Matador]

I bought a Boot-Cut jeans this beginning of the year , and it fits awesome !! with very high quality fabric .

Thanks Levi's for making me feel cool !!