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The Sounds of Israel
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As part of the launch of Priceless Israel, Mastercard created a new sonic video clip in collaboration with the artist Kutiman.
The local sonic track “The Sounds of Israel” includes audio and video based on Mastercard’s unique sonic DNA.
The track consists of different sounds and scenes embodying Israel’s identity including live sounds and scenes recorded from real life and orchestrated to a music track.
Sonic’s brand identity, is a comprehensive sound architecture that signifies the multisensory advancement of the Mastercard brand.
Wherever consumers engage with Mastercard across the globe – be it physical, digital, or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity.
Credits:
Video and Music created by Kutiman
Cinematography: Yaeer Eldar
Additional Cinematography: Shahar Kohen, Gilad Topaz, Haim Barbalat.
Producers: Joey Kuzar & Boaz Murad
Mastercard Leader Team: Carly Sanders, Zohar Delouya
Clarinet: Eyal Talmudi
Darbuka: Matan Caspi
DJ: Sapir Bar (DJ JUICEYSAP)
Featuring: Naama Hovav, Ohad Huri
Special thanks to The Kuli Alma bar
The local sonic track “The Sounds of Israel” includes audio and video based on Mastercard’s unique sonic DNA.
The track consists of different sounds and scenes embodying Israel’s identity including live sounds and scenes recorded from real life and orchestrated to a music track.
Sonic’s brand identity, is a comprehensive sound architecture that signifies the multisensory advancement of the Mastercard brand.
Wherever consumers engage with Mastercard across the globe – be it physical, digital, or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity.
Credits:
Video and Music created by Kutiman
Cinematography: Yaeer Eldar
Additional Cinematography: Shahar Kohen, Gilad Topaz, Haim Barbalat.
Producers: Joey Kuzar & Boaz Murad
Mastercard Leader Team: Carly Sanders, Zohar Delouya
Clarinet: Eyal Talmudi
Darbuka: Matan Caspi
DJ: Sapir Bar (DJ JUICEYSAP)
Featuring: Naama Hovav, Ohad Huri
Special thanks to The Kuli Alma bar
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