5 New Brand Identities (March 2022 Review)

Matt is back with our monthly branding identity review.

⬇ Let us know, in the comments section, which of the 5 new brand identities you liked more ⬇

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[MattBruntonUK]

Enjoyed putting this one together. A real mix of different types (and sizes) of projects. Love to hear what you think. ✌️

[animedreamz]

I like the strawberry western and home aid, I know everyone loves pentagram but I think out of all of them it’s second to last in design with the commanders coming in last. I think home aid will have the most impact for the specific company considering the old logo and branding was very 1990s. I’d like to see more brand awareness and analysis videos like these Matt. Good job on bringing more of a designer aspect to flux.

[francescathegreat]

I like #1 because the little bird is cheerful and I like the shade of red. The "H" reminds me of HomeGoods in the USA. Not a bad thing. #2 Washington Commanders sort of looked like a video game heading everything about it was too busy and wrong for my taste. #3 from Mexico was very mid-mod vibe I really liked the colors and the website was very cool and would appeal to the younger crowd. The strawberry fashion brand didn't work at all for me. It wasn't easy to read and was too busy. The strawberry symbol was nice though. The Indiana Art Gallery was by far my favorite. They should take the website up a notch, maybe budget was an issue. The way the letters move from thin to thick isn't something I have ever thought of doing. It was cool and not distracting from the site. Overall so many creative ideas. Excellent picks Matt! I always enjoy your videos. I'll be taking your branding class as soon as I can.

[mrgarypaterson]

Really like #1, the old logo reminds me of typical small housing associations or charities which have had the same logo for decades. In it's place, they've created a really compelling brand which looks amazing. #2 I am not a huge fan, on the roundall it would be nice if they replaced the years of wins with stars like they do in European football. #3, #4, #5 have quite the 70s vibe... #3 reminds me of old school NBC. I notice some design and fashion trends which are going in that direction, interesting to see the cycle. Great video as always!

[welling]

The font used for Strawberry Western could be a trypophobia trigger (disgust or fear of a pattern of holes). It kinda weirds me out.

[Graphicdesignerguy]

I don't like the Washington Commanders branding or their uniforms. I actually kind of admired the uniqueness of "Washington Football Team" since nobody else in the NFL has a name like that.

[haggiesm]

The Commanders logo is extremely weird. The typefce combination, the thick lines, the badge... even the name. It all seems like noodles thrown against the wall. Well nothing stuck.

[sailortaurus]

Hi there!

This team is for the state of Washington, not Washington D.C.

Truthfully, many people don't like because they don't like change. And when there's a group of people that have said for decades that naming a sports team a slur for Indigenous Americans is racist and inappropriate, then somehow that means that people that are NOT of that particular group will center thenselves and their feelings before thinking of others. Commanders is the best name that doesn't offend any group of people.

[pinewatt]

Very interesting breakdown. One thing to note is that the Washington Commanders represent Washington state on the west coast, while the seat of gov is in Washington D. C. on the east coast. It a bit confusing, but they are located on opposite sides of the US.

[JH-spjh]

Great video! But please - there's a good reason the commanders dropped their original name. Just don't repeat it like 20 times when you know it's a slur. No need to reproduce such hate-filled speech