Lessons I Learnt / Marketing Tips for a Managed Service Provider (MSP)

Here is one for all MSP Business Owners.
If you are running a business and wondering just what the heck you should be focusing your efforts on when marketing your business, this one is for you.

Here are my overall recommendations when marketing your business. Be it an MSP or IT Business, or any business for that matter!

So if you are looking for a marketing strategy for your small business, then you'll find my marketing tips for a managed service provider (MSP), as well as tips on what I found to work and not work when marketing my own business.

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⏩ Skip to these time stamps
0:00 Marketing Tips for a Managed Service Provider (MSP)
0:48 MSP Marketing Level 1 - Essentials
3:50 MSP Marketing Level 2 - Positioning
5:53 MSP Marketing Level 3 - Branding

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My name is Pete and from 2011, I started and grew an IT Support and Services Company from £0 to over £1m in turnover before selling the business in 2020. New video's on our channel every week! I upload vlogs, tech reviews, how-to / behind the scenes technology videos.

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Disclosures: All opinions are my own. Some links in the descriptions are affiliate links that if you click on, I’ll receive a commission at no additional cost to you.

[howardhughes]

I wish I had seen this earlier. Started out on my own in 2020, and then the lockdowns hit. Made so many errors, and put money where - I now know - I shouldn't have. In the end, I ran out of money, shut down, and get a full time job again.

I don't regret any of it, as I learnt so much. You learn nothing without making mistakes.

I've now been working full time for over a year and getting the itch to try again. This time being a little wiser. This video right here, has made a big difference to my future thoughts, and I thank you very much for it.

[Femtophysiker]

… The Fast forward function on YouTube helps to get the message of a long video in seconds…
Thanks Pete for the upload!

[Paulistaninha]

Thank you very much for sharing these tips. From some videos I have watched, your is from far the best!

[Physiological]

Great tips as always, this may have given me the push to get back to creating more video content! Thanks

[danielc]

How does this NOT have more views?!?!?

[luke-tifu]

Hi Pete, this was really cool. I'm a commercial guy turned techie.. just starting out my own MSP, really daunting tbh but this offers some great insight.. I had never heard of tech tribe.. many thanks!

[ExposureNinja]

Great to see you putting an emphasis on branding. There are many great businesses with *fantastic* services, but a brand that nobody is going to remember or even acknowledge (honest, but true). And I can't disagree with your marketing advice. All key, although I have a big preference for SEO 😊

[gregfyn]

Thanks Pete, and thanks for the help and encouragement you have been giving my Sales and Marketing guy through the Tech just pulled the trigger on some new gear so we can consistently deliver better quality of content.

[TechRealityGlasgow]

Another great video full of good quality information, that is actually really useful and not the usual talking the talk and all devoid of any real world use. You forgot one thing though about filming on camera... sometimes the person either does not have the right look or voice for the full on video to be done on them, and that really is something I can relate to. UNles syou can come across as relaxed and confident, them I would suggest that it could be advantageous to use someone else in the business who would maybe more suitable to go on camera, or heck, hiring someone initially to see how things go? Alternatively, go for good content and voice overs on it, but most importantly, interact with the people who engage, as who knows, they could be a potential next client! Nice one!

[Nate-sjye]

Absolutely love this and the point you made at the end about having zero expectations but to keep consistent is so valuable! Thank you!

[RS-ofom]

You are spot on. Thanks for the video.

[VSLComputers]

Wow! So where you started using YouTube how did you promote the videos?

[tomdickson]

None of the links you said would be in the description are in the description...

[FREE_HUMANITY]

Great content Pete thank you!!

Is it absolutely necessary to have all those distracting background music?

Makes it difficult to listen to what you're saying and unnecessary brain processing power is used.