Neuromarketing Technique #7: The Nostalgia Effect

If you’re new to my channel, my name is Scott Adam Lancaster. I’m the founder and creative director of Clementine House Branding Agency & Lancaster Brand Design Academy. Companies I have built, from scratch, over the past 13 years.

How I got here…

18 yrs old: Started doing brand design work for free for friends and family.
19 yrs old: Worked for free at a local brand design agency whilst working in a bar at night.
21 yrs old: Started a watch company called Lancaster Roberts.
24 yrs old: Supplier screwed us over & got sued for trademarking my own second name (Lancaster). Everything lost.
25 yrs old: Rebranded and started again under the name Emerton Scott.
26 yrs old: Supplier stole our money. Everything lost (again).
27 yrs old: Decided to go full-time with my Brand Design agency Clementine House after helping brands on the side since 2011 to make money.
28 yrs old: Agency quickly became very profitable, so I moved abroad to work whilst travelling the world.
29 yrs old: Launched Lancaster Academy of Design & Brand to teach branding, design and marketing.
31 yrs old: Relocated to Dubai to grow business, but relocated to Tbilisi Georgia after just 6 months.
32 yrs old: Relocated to Asia to focus on growing the agency and education company with a well structured 5 year plan.

To all those interested in branding, business building and starting your own thing… I salute you.

It isn’t easy. But it always worth it.

My goal with this channel is to share my experiences and knowledge to help you get the most out of your branding and build better brands.

Let’s make magic,

Scott

FULL DISCLOSURE
I make content to make money - just - I’m not in a rush and always aim to at least double the amount of value I deliver for the price you’ll pay. I want to build trust with brand designer, entrepreneurs and ambitious people so we can all grow together and I can reinvest in the ones I see huge potential in. ⚡ Get FREE access to The High-Paying Client Magnet System For Freelancers here:

In this video, leading branding consultant Scott Lancaster teaches you all about the nostalgia effect and how you can use it to better connect with your target audience.
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#BrighterFreelance #Neuromarketing #NostalgiaEffect
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