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Liverpool Shirt Sponsor Evolution 🥵🔥 #lfc #football #shorts #fyp #trending
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1979-1982 – Hitachi
Liverpool broke new ground in English football when a shirt sponsorship deal – the first ever for the club – was agreed with Japanese electronics company Hitachi in the summer of 1979.
1982-1988 – Crown Paints
The now-established shirt sponsor berth went on to be filled by Lancashire-based paint manufacturer Crown Paints for much of the 1980s.
1988-1992 – Candy
While the name might stir thoughts of American confectionary, Candy is actually an Italian company that has specialised in domestic appliances for almost 80 years.
1992-2010 – Carlsberg
Coinciding with the launch of the Premier League in 1992 was the introduction of Liverpool’s fourth different shirt sponsor: Danish brand Carlsberg.
2010-present – Standard Chartered
The fifth and current custodian of Liverpool’s shirt sponsorship arrived in 2010 as bank Standard Chartered became main club partner and took over the role.
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