We Adore Unicum at Studiolamb

We attempted to use AI in a professional production environment to create a traditional advertising format. We chose the most well-known Hungarian-made bitter liqueur as the subject, with the concept focused on showcasing the lifestyle associated with the brand.

Our goal was to complete as many workflow steps as possible using AI. As a result, every shot, the music, and even the lyrics were created using AI, except for the Studiolamb logo animation at the end of the film.

After the shots were generated, the standard filmmaking workflow followed: editing, compositing, and color grading.

For the visual elements, we utilized the following AI services and software: Midjourney, RunwayML, KlingAI, Photoshop's AI features, and ChatGPT. The music was generated using Suno.

Disclaimer: This is an unofficial Unicum advertisement.

Concept by Mihály Környei
Directed and prompted by András Kövér
Compositing by Aurél Kertai
End animation by Dávid Sum

[macccarely]

Good stuff. I can used to live in Hungary on the Szönyeg utca heheh. Unicum is the best