SEO Ranking Factors, Spiderability And Linkbait

Why SEO Kicks Ass
Why SEO Doesn’t Kick Ass
SEO Ranking Factors – Markup / Keywords (most startups do fine here)
SEO Ranking Factors – Other Markup
SEO Ranking Factors – Overall Site Popularity
Inbound Links
Negative Factors
Keyword Research (most startups suck at this)
How to Evaluate Keywords?
How do people search?
Keyword Research – Have someone else do it
Keyword Research – Do It Yourself
Overture Keyword Research Tool (free)
Adwords Traffic Estimator (free, req. AdWords account)
Other Resources
Best Resource – Pay for It
Spiderability
Can Search Engines Find Every Page/view on Your Site?
Effective Presentation on SERPs
Npost Example
Link Building Campaigns
Anotomy of a Link Building Campaign
Value of Building Links
Anatomy of a Good Link Source
Who to Ask for Links
How to Ask for Links
Say Thanks for EVERY Link That You Can
Social Media Marketing (Big linkbuilding Opportunities!)
Linkbait (It’s Easy!)
Headlines/titles Win the Day
Top Social Media Venues
Go Viral