How to align Design with Strategy

Marty Neumeier answers this and more questions on my new podcast.

How to align Design with Strategy -
"So branding is a lot of strategy and it's also execution. So you can have great strategy and it could, on paper, look like it's gonna really drive success for the company, but you have to execute that. And that's where design and creativity comes in. And that's no easy trick, right? To get really good design that's on strategy and that's gonna change people's minds and win their hearts. So that's, that's the connection we have to make between design and strategy. They have to connect and they haven't connected for a long time. So that's, that's the big, movement that's happening that we're calling branding, is to get those two things together, strategy and basically customer experience."

This is just an excerpt—Listen to the full episode here:

Visit the podcast page to learn more:

Marty is a brand consultant, but he began his career as a designer working for over 15 years in brand design and advertising and soon he added writing and strategy to his repertoire.

Marty also works as a director or CEO Branding at Liquid Agency. He has also written several best-selling books, including "The Brand Gap", which is a book outlining how to bridge the distance between brand strategy and design.
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#branding #design #brandstrategy