LinkedIn Ads and B2B Influencer Marketing - Latest Trends

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In this video, I cover LinkedIn's expansion of thought leader ads to first and second-degree connections and how it ties into broader B2B influencer marketing strategies.

00:00 Introduction
00:08 A note on thought leader ads
01:25 Humanizing B2B content
01:49 B2B influencers
03:20 Conclusion
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