How To Optimize Your Amazon Backend Keywords | Best Practices for Product Ranking

This video shows you how to optimize your product listing on Amazon by adding backend keywords.

Amazon product listing optimization is something every Amazon seller should be doing. When you sell on Amazon, you can't just list products as you would on your website or another marketplace and hope it'll rank. There are some tips and tricks that are unique to Amazon that you should optimize in order to rank higher. For instance, Amazon lets you add backend keywords or backend search terms to your product listings. These words are hidden from shoppers but are extremely useful in helping your products rank for specific keywords that you weren't able to add to the front-end of your product listing.

In this video, I go over some dos and don'ts for using these backend search terms. The best practices listed here will enable you to perform product listing optimization that is user-friendly, while also ensuring you rank for all the keywords associated with your product.

This video is brought to you by Plytix, a product information management system specially designed for small and medium-sized businesses. With Plytix, you can easily manage your backend keywords as well as all the rest of the information needed to market and sell your product so you can easily syndicate it across all your sales channels.

#plytix #pim #amazonranking #productlistingoptimization

00:00 Introduction: How do backend keywords work?
00:54 DO: Stay below 250 bytes
01:29 DO: Add synonyms/spelling variations/abbreviations
01:54 DON'T: Repeat words
02:15 DON'T: Use misleading or irrelevant words
02:39 DON'T: Worry about readability
03:05 DON'T: Violate Amazon's Use of Search terms
03:35 DO: Monitor your keywords on a regular basis
03:53 How to add and update keywords in bulk

[valderrama]

Wow, I never think this information. Thanks a lot Plytix team!

[afiantradellc]

Very nicely presented the all important information about search terms. I wish to see the how to make sure my product are indexed for relevant key word

[geethsagarbayana]

super useful content thank you very much

[adityajain]

Thanks for such a great video.
I just want to ask if I am selling Jeans with multiple sizes, should I use same backend keywords on all of them or they should be different altogether?

[AlexandraSernet]

Thank you for a very helpful video - but you say that you can download a spreadsheet of your existing listings to update that - how do you do that in seller central?!

[moheebshah]

Very Informative Vedio
I have A question and i am confused that if i sale laptop for example. when i research laptop key words and get it. when i put the backend key words in listing can i use laptop on every key word. for example laptop corei7, laptop generation5 is that ok to put laptop on every single backend keyword?

[Fish.fluencer]

Hi Manoella!
I'm using a lot of dashes in my hidden keywords: "WORD A-WORD B" to connect different words, because I've read that in this way Amazon will index my keywords in 4 ways: Word A, Word B, Words A+B written separated and Words A+B written together.
-> Is that correct or should I better take out all the dashes in the hidden keywords?
Thank you! Philipp

[nikpankajchhabra]

Hi, Please make a video how can I monitor backend keywords on every weeks

[fredmartiniv]

Hi great video. So when I do a reverse ASIN search of competitors, sometime it show thousands of keywords. How is that so when we are limited? Is the reverse ASIN search showing all that they are indexed for? My thought was over time they have changed up keyword many times and the indexed ones just slowly build up to such a high number... Thanks

[KaranKumar-dkj]

What might be the possible reason for Amazon to disapprove a seller to sell on their platform? Particularly after he has optimised his listings with videos.

[rodelquirante]

How about if you have long keywords, do you need a comma to separate those keywords or not?

[davidsplaylist]

What type of keywords should I put in title and what type in search terms? Why shouldn’t I put the same keywords both in my title, description, and in search term keywords?

[ToqeerMalik-jd]

yes let me know how to check my product in indexed in which keyword?

[Ali-lhbv]

Hi

I was wondering do I need to put commas i between long tail keywords because how else would Amazon recognise small words or long tail keywords long tail keywords such double sided tape

[shahkealfaaz]

Can we chnage Our Backend Keywords again & Again I mean is That Not Effected Amazon Algoredhem???

[marioga]

So how fair is that the competition can have thousands of keywords and now they only allow 250 characters. Is there still a way to includes thousands of keywords??