CNET News - HBO announces exclusive partnership with Apple devices

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HBO CEO Richard Plepler joins Tim Cook on stage to introduce the HBO Now streaming service, which will be exclusive to Apple devices.
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well I WAS going to start paying to watch Game of

mrcooldude
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He should have included in fine print on screen "except for comcast internet customers, they are blocking it for "business" reasons"

edweagle
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how is this different from HBO Go on Android or Roku? 

PaceyPimp
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And they wonder why piracy is so rampant. What can you expect if you block the majority of HBO fans around the world from legally subscribing to your service? Fools!

supercakefish
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i was really looking forward to this service but it only comes to iOS devices... wtf...

boricns
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$15 a month. Nope, I'm going to stick with the internet to get my Game of Thrones fix for free. lol

Prence
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One more nail in the coffin of traditional cable & satellite TV.  :-)

craigweb
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to start with it looks like they giving away for free for people with Apple devices or something and then its just like $15 a month

quartziteheronquine
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This doesn't include live programing like boxing?

thisisgame
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Really?  Exclusive deal with Apple?  Wow, screw off HBO.  Just when I thought you guys were doing right.

coppernaut
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I was going to pay for hbo... oh well. Someone needs to be fired.

cognitivedissonance
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HBO GO still not on grumble grumble grumble.

dancumbe