Customer Centric Business Model

We need a customer centric business model.

When we add customer ‘first’, or principles, or promises onto a product or delivery-based business model, value is lost. Value for the customer, and value for the business.

When we take a customer centric approach to the business model – the whole organisation can align itself around the value that is created in the customer portfolio and from that, long-term success will come for the organisation.

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