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How Small Businesses can Create a Strong Brand Identity
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Strategies businesses can use to create a strong brand and identify key buyer personas are among topics in this week’s free webinar presented by the Small Business Development Center at CSU Bakersfield.
Host and SBDC director, Kelly Bearden begins with news and brief updates on programs that affect small business recovery. He is joined by Melissa Forziat, a nationwide professional marketing speaker, consultant, and author based in Southern California. Forziat provides tools businesses can use to create a strong brand identity and reach a variety of personality traits through marketing. These include buyer motivation, use of powerful words in messaging, setting a brand’s voice and tone, and identifying buyer personas or social styles.
TIMESTAMPS
00:00 Intro
01:03 A preview of today
02:25 Poll Question: What marketing area would you like to target for improvement in 2023?
04:53 Economic Corner
07:41 Capital Corridor
10:42 Key News for Business Owners
12:03 Kern County Small Business Micro Grant Program
13:26 CA Dream Fund Grants
13:43 CSUB SBDC YouTube Topics of Interest
17:05 Introduction of today’s special guest Melissa Forziat
17:10 Melissa Forziat begins speaking
20:23 Psychology is imbedded in marketing and sales
20:58 You have the power to position yourself.
21:12 Setting the voice of your brand and more
22:14 Let’s talk about marketing your business from the driver’s seat
22:19 Setting the voice of your brand
22:59 What does your brand represent to others?
23:26 Values
26:23 Tone
30:53 Buyer motivation
35:41 Using powerful language
41:55 Making strong calls to action
42:15 There are 4 buyer personas or “social styles”
49:01 Proving your worth
50:02 Social Proof
#smallbusiness #marketing #smallbusinessideas
Host and SBDC director, Kelly Bearden begins with news and brief updates on programs that affect small business recovery. He is joined by Melissa Forziat, a nationwide professional marketing speaker, consultant, and author based in Southern California. Forziat provides tools businesses can use to create a strong brand identity and reach a variety of personality traits through marketing. These include buyer motivation, use of powerful words in messaging, setting a brand’s voice and tone, and identifying buyer personas or social styles.
TIMESTAMPS
00:00 Intro
01:03 A preview of today
02:25 Poll Question: What marketing area would you like to target for improvement in 2023?
04:53 Economic Corner
07:41 Capital Corridor
10:42 Key News for Business Owners
12:03 Kern County Small Business Micro Grant Program
13:26 CA Dream Fund Grants
13:43 CSUB SBDC YouTube Topics of Interest
17:05 Introduction of today’s special guest Melissa Forziat
17:10 Melissa Forziat begins speaking
20:23 Psychology is imbedded in marketing and sales
20:58 You have the power to position yourself.
21:12 Setting the voice of your brand and more
22:14 Let’s talk about marketing your business from the driver’s seat
22:19 Setting the voice of your brand
22:59 What does your brand represent to others?
23:26 Values
26:23 Tone
30:53 Buyer motivation
35:41 Using powerful language
41:55 Making strong calls to action
42:15 There are 4 buyer personas or “social styles”
49:01 Proving your worth
50:02 Social Proof
#smallbusiness #marketing #smallbusinessideas
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