The Most Dominating Sunglasses of All Time | Behind the HYPE: Oakley

From Michael Jordan to Kim Kardashian’s paparazzi pics, Oakley performance sunglasses have surpassed the sports world and become a high-fashion staple. With the emergence of ’90s nostalgia and athleisure in fashion, Oakley continues to participate in a slew of collaborations. This is how these performance sunglasses, originally reserved for surfers, golfers, and cyclists, have managed to dominate pop culture not once but twice.

[antoniomontoja]

It's also worth to mention that in Brazil the culture of wearing Oakleys is huuuuge

[Ozhull]

How come there was no mention of the hostile takeover by luxotica? Such an important moment in it's history.

[DnielDuff]

I need more behind the hype videos in my life thanks

[Ray]

Yeah well everything is owned by luxottica. Ez monopoly.

[Sandman-gejz]

Oakley also has some influence in the military. Lots of people wear their protective goggles/sunglasses. Their gloves could also be seen in lots of movies, and in various COD games.

[mcebisi.kheswa]

Why does he have such a soothing voice

[roc]

My first pair of Oakley’s were a pair of Holbrook’s. Ended up finding a way to break them beyond repair. Now, have a pair of polarized Frogskins. Absolutely love the brand and it’s style to this day. Won’t be the last pair I’ll be getting from them..

[vishank]

Tom cruise wears a sunglasses
The sunglasses company: STONKS UPPP

[theiceboy]

In Brazil Oakley is like Louis Vuitton for sunglasses

[SanFranFan]

Oakleys have always been big in Baseball, I got my first couple pairs of my freshman year of high school. I first got the mid 2010s M Frames and then the Radar EV Path PRIZMs

[pedropoubel]

in brazilian trance/rave scene oakley dominates, speacially the old ones like x metal, romeo and juliet

[jojoe.]

Thats fire 🔥 “It’s hard to beat the OG”🤣😂💀🚫🧢

[bakedbeansbaby]

The hype in the army for this is crazy lol

[isaacmoore]

The quality of this channel is through the roof

[Ptrkkzx]

They just look cool that's what the hype is all about.

[mrcowen]

I can’t believe y’all forgot to mention that they do football visors as well🤦🏾‍♂️

[warnerbaker]

I've been buying Oakley's since the 80s...when you couldn't buy them except from a motorcycle shop...

[sean]

they missed out on the sutros and the fact that oakley brought back some of the old models called the origins collection

[jonahlayerd]

We need a behind the hype on pit vipers next

[JuanJDumeP]

Man the prices 😬 had to settle for Costa. Lol