Mastering Email Deliverability in 2024: Expert Tips for Marketers

Key Takeaways:

Technical Setup: Properly setting up SPF, DKIM, and DMARC is crucial. These authentication protocols are like an entrance ticket to the email deliverability "nightclub."
Engagement: Sending relevant and engaging content is vital. Gone are the days of broad, untargeted email blasts.
Testing and Monitoring: Regularly test your emails by sending to various free email accounts and use tools to check your inbox placement.
Double Opt-In: While not legally required in the U.S., using a double opt-in process can significantly improve your deliverability by ensuring recipients engage with your first email.

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00:00 Deliverability Basics
02:00 Technical Setup: SPF, DKIM and DMARC
04:34 Testing Deliverability and Open Rates