The Fundamentals of Retention Marketing

Most brands think of email and SMS as "retention" tools, but they're actually powerful acquisition weapons in today's high-CAC environment.

In this video, I break down the fundamentals of an effective retention marketing strategy that drives both new and repeat purchases. After scaling Obvi to over $90M in sales, I'll share our exact approach to crafting high-converting flows, avoiding the discount trap, collecting meaningful data, segmenting effectively, and maintaining technical deliverability.

Learn why these "retention" channels are crucial for lowering your Meta CPAs and achieving first-purchase profitability.

These are the exact strategies we use to drive consistent revenue in an increasingly competitive landscape.

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Who am I, and why should you listen to me?

I'm Ashvin Melwani, Co-Founder & CMO of Obvi, one of the world’s fastest-growing health & nutrition brands where we apply and test advanced marketing strategies daily. With a deep understanding of scaling e-commerce businesses, I’ve spent years in the field, sharing transparent, actionable insights with audiences at major industry events. Our approach prioritizes what works now to drive real growth and profitability.

🚀 Ready to scale smarter? Discover the strategies leading brands are using today!