How to Analyze Your Facebook Ad Performance

Are you paying too much for Facebook ads? Wondering which metrics will help you best analyze your ad performance?

Facebook marketing expert Tara Zirker shares three key metrics to analyze Facebook ad costs.

You’ll learn where to find CTR Link Click-Through (CTR), Cost per 1000 Impressions (CPM), and Landing Page Conversion Rate data, and discover benchmarks to assess these performance stats.

You’ll also discover what to adjust if your stats don’t meet the benchmark performance rates.

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00:00 Intro
00:33 CTR (Link Click-Through)
01:47 CPM (Cost per 1000 Impressions)
02:27 Landing Page Conversion Rate
03:59 What to do if Your Numbers are Low
05:45 Additional Information

#SocialMediaMarketing #FacebookAds #FacebookMarketing

[isabella.figueiredo]

Thank you so much, Social Media Examiner!! I was going crazy trying to find my lander CPR! ;-) God bless you.

[lerymiza]

ANOTHER AWESOME PRESENTATION THANK YOU VERY MUCH!!

[rickyharewood]

You are very good! Thanks. Love how these videos flow.

[sherion]

Clear and to the point! One of the best content on Facebook ads I could find so far!

[arefxp]

Make changes (A/B test; creative, copy) when:
CTR less than 1%
CPM Over $42 (not retargeting ad)
Landing page conversion rate: Conversion count/Landing page view X100. eCom below 3%, Webinar below 32% (depends on industry, do more research)

[exploreimagine]

Thank you for preciseness & clarity.

[francescamonti]

Where can I find landing page industry average stats? Thx for the answer

[juliochavez]

Really great video. Love Tara... How do you find your industry average?

[dhirajsaindane]

Awesome video! ...you made it sooo easy to understand.

[S.P.]

Great explanation
Very informative
Thanks 😊

[amronsilva-digitalmarketin]

Thank you so much for this video, it's very helpful ;) ✨

[orangeenergymedia]

Excellent summary. Very direct and to the point.

[larrysmith]

If CPM is high doesn’t that point to the audience and CTR is for Creative issues Right?

[sachinchaudhary]

Great info. What should be cpm in rupees, if running ads from India

[iancumil]

Is the $42 a benchmark? We should convert the value to our own currency to measure? Thanks.

[Empowerment_Self-Love_Coach]

Where can I see what the conversion average rate is for my particular industry as a money and mindset coach?

[themantien]

how do you have a zoomed out view in your ads manager?

[ingliztilijunior]

How the advertisers be affected by IOS 14? Will We be having delays on tracking? How would you analyze and judge ad performance with inaccuracy? Are 1, 2, 3, 4 days testing strategies not relevant anymore? What's your recommendation for beginners like me with no email list?

[ajogwuaustin]

I saw you were getting orders on less than $2 I did a test run and I got per order $3.44

Is that okay ??

[HarmonyWheeler]

Is $42 typical CPM? That seems very high to me. We never see CPM over $10 except on retargeting.