ref:AI Presents The Future of Search: LLMs, AI Search & Optimization Strategies

Optimizing for AI Search and LLMs: Strategies and Best Practices

Join Ethan Smith (CEO) and Greg Druck (Head of AI) of Graphite, an SEO agency, as they delve into the exciting world of AI search and large language models (LLMs). This session explores how to optimize for AI answer engines, discussing key strategies such as answer optimization and citation optimization. Ethan and Greg explain the technology behind LLMs, including Retrieval Augmented Generation (RAG), and provide actionable insights on improving search and discovery processes. The discussion covers the transition from traditional SEO to answer optimization, incorporating co-occurrence, user-generated content, and various surfaces like ChatGPT, Perplexity, and more. Learn about the evolving landscape of search and discovery in the age of AI and how to stay ahead with cutting-edge strategies.

00:00 Introduction
01:07 The Evolution of AI Search
03:58 Understanding Large Language Models (LLMs)
06:12 Strategies for Answer Optimization
08:08 The Role of User-Generated Content (UGC)
09:23 Expanding Beyond Traditional SEO
11:18 Tracking and Measuring Success
12:15 Introduction to Retrieval Augmented Generation (RAG)
19:58 Optimizing for RAG LLM Search and Discovery
24:47 Owned vs Earned Media in SEO
25:58 Citation Optimization Strategies
30:05 Ads vs Organic in Search and AI
32:05 Q&A: Exploring Search Technologies
34:51 Q&A: SEO and Answer Optimization
36:47 Q&A: Tools and Strategies for SEO
40:13 Q&A: Future Trends in SEO and AI

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