🔍 Decoding Diamond Carats: A Guide for Smart Shoppers

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What exactly is a carat in the diamond world? 💎 It's not just about size! In this quick video, BriteCo's very own jewelry expert and graduate gemologist, Rachel Akmakljian, breaks down the truth about carats, diamond weight, and how cut affects the appearance of your sparkler.

Learn:

- The Surprising Comparison: How much does a carat actually weigh?

- Carat vs. Size: Why bigger isn't always better

- The Role of Cut: How depth and spread can trick the eye

- Tips for Choosing the Perfect Carat for YOUR Engagement Ring

- Don't get blinded by carat size alone! Get the facts and make an informed decision. 💍

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