GO AFTER NON-CUSTOMERS TO MAKE COMPETITION IRRELEVANT

Most businesses and brands spend all their time and efforts fighting for the same customer base - either reducing prices or other tactics to steal customers away from one another. The smart brand actually does the opposite. The smart brand looks towards the non-customers and thus creates a blue ocean for themselves. In this video, I discuss, with examples, the three kinds of non-customers and how to attract them.

#awakenyourbrand #noncustomers #blueoceanstrategy

[beatrizgioielli]

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